Join The Movement

What is JTM?

Join The Movement (JTM) is VILLA's initiative to revitalize the urban communities where we operate by developing, supporting, and delivering opportunities that provide educational support, environmental improvement, and economic empowerment for teens.

JTM Pledge:

I MATTER and I have a purpose
I FIND STRENGTH when faced with adversity
I TAKE ACTION so my dreams become reality
I INSPIRE MY PEERS to chase greatness
I WILL JOIN THE MOVEMENT to improve my community

MLK Day of Service 2017

On Monday, January 16, 2017, about 100 VILLA employees participated in the 22nd Annual Martin Luther King, Jr. Day of Service at Girard College in Philadelphia, PA. This was expected to be the largest MLK Day of Service in the nation, with more than 145,000 volunteers participating in some 1,800 projects.

This year, we worked with non-profit organizations Stop Hunger Now and Philabundance to prepare meals for families in need and disaster relief victims. We also built book shelves while sorting and organizing over 18,000 donated books to support the Free Library of Philadelphia's Read by 4th literacy initiative and the City of Philadelphia's new Pre-K program.

VILLA promotes year-round service and civic engagement at all levels of the company. Over the last 15 years, we have observed MLK Day of Service as a day to give back to the communities we serve. For us, MLK Day of Service is truly “A Day On, Not A Day Off!”

Our Programs


Join the Movement in Philadelphia
Join the Movement in Cleveland
Join the Movement in Dallas
Join the Movement in Detroit
Join the Movement in Chicago

Through our sponsorship program, VILLA partners with schools, local governments, community groups, and individuals to improve our community through community service, educational initiatives, anti-violence programs, and economic investment.

Read Details...

Sponsorship Requirements

  • JTM Sponsorship Awards range from $100 to the maximum sponsorship award of $2,000.
  • Organizations must submit an online application to be considered for funding.
  • All applications must be submitted 60 days prior and will be reviewed on a rolling basis.

Available Forms of Sponsorship

  • Monetary Donations
  • In-Kind Donations
    • Products
    • Services
    • Know-How
  • Corporate Volunteering

Eligibility Checklist

Non-profit organizations and schools in VILLA markets may qualify for monetary donations and/or in-kind donations from the Join The Movement initiative.

Sponsorship awards must benefit VILLA’s target markets; potential grantees should be non-profit organizations with programs that benefit the communities within the service area of the VILLA store, corporate headquarters, or distribution center from which they are requesting funds.

VILLA and Join The Movement have identified three core areas of giving: (1) Education Support, (2) Environment Improvement, and (3) Economic Empowerment. To ensure that your application has the best chance of being funded, the proposed use of the grant should fit within one of these areas of giving. Primary consideration for the JTM Grant program is to support local organizations with programs that align with VILLA and the JTM initiative.

Selection Process

  • Applications are accepted and reviewed throughout the year in the order in which they are received.
  • Funding decisions are made based on the organization’s/proposal’s relevance in relation to our three core JTM areas.
  • Organizations will be notified of funding decisions via e-mail. All funding decisions are final.
  • If an organization is approved, grant checks will be mailed directly to the recipient organization’s address listed in the grant application. Please allow two to four weeks for delivery.

Funding Restrictions / Exclusions

  • Individuals (scholarships, stipends, fellowships, personal assistance, etc.)
  • For-profit ventures
  • Religious groups for religious purposes
  • Capital campaigns, endowment funds or memorials
  • Lobbying or political activities
  • Individual study, research or travel grants
  • Awards that require VILLA and/or its employees to raise monies on behalf of the organization bestowing the award
  • Unsolicited auction product or table sponsorships

VILLA will not support organizations that discriminate against a person or a group on the basis of age, political affiliation, race, national origin, ethnicity, gender, disability, sexual orientation, ancestry, citizenship, veteran, or religious belief.

VILLA does not accept unsolicited cash proposals.

Apply For Sponsorship