Join The Movement

What is JTM?

Join The Movement (JTM) is VILLA's initiative to revitalize the urban communities where we operate by developing, supporting, and delivering opportunities that provide educational support, environmental improvement, and economic empowerment for teens.

JTM Pledge:

I MATTER and I have a purpose
I FIND STRENGTH when faced with adversity
I TAKE ACTION so my dreams become reality
I INSPIRE MY PEERS to chase greatness
I WILL JOIN THE MOVEMENT to improve my community

The Three Es

Women's History Month Event

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Our Programs

What is A’s for J’s?

A’s for J’s is an academic rewards program sponsored by VILLA urban apparel & footwear stores and the iconic sportswear company The Jordan Brand. It encourages students to fulfill their full potential in core academic disciplines. For every “A” earned in Math, Science, and English, a student receives $25 credit on Jordan merchandise at VILLA store locations. Throughout the school year, program participants are given the opportunity to participate in various educational, personal, and professional development events and programs.

“VILLA and Jordan are committed to supporting tomorrow’s leaders achieve their dreams. We are excited and encouraged by the program’s continued progress in its second year.”—Patrick Walsh, Chief Marketing Officer, VILLA

See More Application Site

We All Matter!

“I Matter” is about embracing your strengths and understanding why you matter as an individual. It is about self love, respect, and awareness. Through this campaign, we are communicating to individuals that even though we are all different, WE ALL MATTER! We want everyone to understand that what they do today will impact our future.

20% of the sales from the apparel go toward the “I Matter” scholarship which will help make education accessible for students in each of our markets. To date, we have raised and awarded $50,000 in scholarships to 30 graduating seniors.

See Scholarship Shop I Matter


VILLAcademy is an educational program of the JTM initiative focusing on developing the next generation of leaders in our schools and communities. VILLA stores will partner with local high schools to provide mentorship and teach monthly workshops that help students develop professionally and personally.

What is Homesewn?

Homesewn is VILLA's initiative to identify, support, and purchase from local fashion brands and designers, helping members of our community pursue their goals.

    Homesewn Provides

  • Production Support
  • Marketing Solutions
  • Packaging Support
  • Design Support

    Homesewn Promotes

  • Business Workshops
  • Local Designers
  • Fashion Creativity and Diversity
  • Local Job Growth
See Program


Education has the power to unlock a path to a better future for inner city youth. It provides options to expand horizons beyond the world young people see everyday. To ensure that the teens in our communities are able to tap into the power of education, VILLA supports organizations and delivers programs that:

  • Increase high school promotion rates
  • Decrease high school truancy and drop out rates
  • Increase access to information and technology for teens
  • Increase exposure to multi-cultural activities, heroes and inspirational figures for teens


VILLA store serve as community hubs where teens can learn, socialize, and have fun in a safe, clean, and beautiful environment. We are committed to extending this concept into the neighborhoods beyond our doors by supporting organizations and delivering programs that:

  • Beautify or revitalize urban areas and create safe spaces for teens
  • Provide educational opportunities/resources that teach teens about environmental issues
  • Reduce waste / environment impact from VILLA’s retail operations


VILLA hires young men and women from neighborhoods where our stores operate. Store managers and sales experts are trained to be excellent managers as well as community leaders. VILLA creates opportunities for professional development through:

  • Employment training and hiring opportunities for teens
  • Internal Scholarships
  • Internal mentoring program


Join the Movement in Philadelphia
Join the Movement in Cleveland
Join the Movement in Dallas
Join the Movement in Detroit
Join the Movement in Chicago

Through our sponsorship program, VILLA partners with schools, local governments, community groups, and individuals to improve our community through community service, educational initiatives, anti-violence programs, and economic investment.

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Sponsorship Requirements

  • JTM Sponsorship Awards range from $100 to the maximum sponsorship award of $2,000.
  • Organizations must submit an online application to be considered for funding.
  • All applications must be submitted 60 days prior and will be reviewed on a rolling basis.

Available Forms of Sponsorship

  • Monetary Donations
  • In-Kind Donations
    • Products
    • Services
    • Know-How
  • Corporate Volunteering

Eligibility Checklist

Non-profit organizations and schools in VILLA markets may qualify for monetary donations and/or in-kind donations from the Join The Movement initiative.

Sponsorship awards must benefit VILLA’s target markets; potential grantees should be non-profit organizations with programs that benefit the communities within the service area of the VILLA store, corporate headquarters, or distribution center from which they are requesting funds.

VILLA and Join The Movement have identified three core areas of giving: (1) Education Support, (2) Environment Improvement, and (3) Economic Empowerment. To ensure that your application has the best chance of being funded, the proposed use of the grant should fit within one of these areas of giving. Primary consideration for the JTM Grant program is to support local organizations with programs that align with VILLA and the JTM initiative.

Selection Process

  • Applications are accepted and reviewed throughout the year in the order in which they are received.
  • Funding decisions are made based on the organization’s/proposal’s relevance in relation to our three core JTM areas.
  • Organizations will be notified of funding decisions via e-mail. All funding decisions are final.
  • If an organization is approved, grant checks will be mailed directly to the recipient organization’s address listed in the grant application. Please allow two to four weeks for delivery.

Funding Restrictions / Exclusions

  • Individuals (scholarships, stipends, fellowships, personal assistance, etc.)
  • For-profit ventures
  • Religious groups for religious purposes
  • Capital campaigns, endowment funds or memorials
  • Lobbying or political activities
  • Individual study, research or travel grants
  • Awards that require VILLA and/or its employees to raise monies on behalf of the organization bestowing the award
  • Unsolicited auction product or table sponsorships

VILLA will not support organizations that discriminate against a person or a group on the basis of age, political affiliation, race, national origin, ethnicity, gender, disability, sexual orientation, ancestry, citizenship, veteran, or religious belief.

VILLA does not accept unsolicited cash proposals.

Apply For Sponsorship