A’s for J’s Program

VILLA and Jordan Brand partnered on the A’s for J’s program for the third year! The program is currently in three Philadelphia High Schools—West Philadelphia High School, Kensington Creative and Performing Arts High School, and Imhotep Charter High School.

Created in 2013, the goal of the program is to reward students for academic success and excellence and increase school engagement. For every “A” earned in Math, Science, and English each marking period, a student receives $25 credit on Jordan merchandise at VILLA store locations. Students also receive credit for achieving a 90% or higher attendance rate.

Throughout the school year, approximately 800 program participants were given the opportunity to participate in kick-off and year-end celebrations, college and career exploration workshops, and even participated in a trip to the Jordan Brand Classic in NYC. More importantly, over 85 graduating seniors were awarded A’s for J’s gap scholarships to pursue post-secondary education at the schools of their choice.

“VILLA and Jordan are committed to supporting tomorrow’s leaders achieve their dreams by giving them the tools that are necessary for success. We are excited and encouraged by the program’s continued progress moving into its fourth year.”—Rodney Robbins, Manager of Community Engagement, VILLA