Every great story has a beginning. For Jordan Brand it started in 1985 with the debut of the original Air Jordan. The first of what is now the most iconic signature sneaker line of all time set in motion the birth of a new age in footwear. Designed by Peter Moore, the shoe was created to make an instant bang in the NBA and that it did. Shortly after its debut MJ would begin to be fined $5,000 each time he wore the iconic black and red make up because it did not meet the leagues uniform policy.
After the NBA’s decision to hit Mike with a costly punishment, Nike would go on to make modifications to Jordan’s primary color styles. What came after was an arsenal of looks that ranged from tributes to his alma-mater UNC to the now classic Royal and Black Toe colorways.
Jordan would go on to cement the start of his legendary career by earning Rookie of the Year during the ’85-86 season, forever enshrining the Jordan 1 in history. Nine years later Jordan Brand would re-issue the silhouette in two styles to coincide with MJ’s first retirement.
In 2001 the Air Jordan 1 saw its second full retro launch with the return of the black and red, royal, midnight navy and a few other first time designs. Since then the silhouette has remained a staple in the Jordan Brand retro line returning in new styles and classics.
How many do you own?