These four hip-hop and r&b artists are all investing in similar, but new business ventures…….fragrances. Jay-Z, Rihanna and Kanye all got fragrance deals when Iconic Fragrances, LLC signed the deal with Parlux. In rough economic times like the current, Parlux CEO Neil J. Katz says that having celebrity appeals to its fragrances will definitely help boost sales. Common partnered with Diesel clothing brand to launch his new cologne. It is mentioned that the title of Common’s cologne will be called “Only The Brave.” This is great and I wonder if some type of friendly competition will arise from these artists in a new industry.

By: Adrian Gonzalez