Well Beyonce did not change her government name to Sasha Fierce, but she did change her stage name to it. This will officially be in place for her newest double album, I Am….Sasha Fierce, dropping November 18th. There were rumors about this happening and I guess its official now. The reasoning behind the name change is that Beyonce felt that when she is on stage that she become a whole other person….Sasha Fierce. Apparently, Sasha Fierce is a more fun, sensual, aggressive, outspoken, and glamorous individual. Two noticeable celebrities that have gone through name changes while at a peak of success in their careers are Prince and P Diddy. This subject is something that really came out of nowhere. Beyonce is enjoying a lot of success at this point of her career, but was changing her name a good or bad marketing strategy? It seems like a good one because she is at a high point of her career, but what will happen later on in the line? Let’s see how good of a strategy this is and if it will or will not pay off.

By: Adrian Gonzalez