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Home / Join The Movement


Join The Movement (JTM) is VILLA’S initiative to revitalize the urban communities where we operate by developing, supporting, and delivering opportunities that provide educational support, environmental improvement, and economic empowerment for teens.

Kicks For Kids

During the month of December, due to the generosity of our loyal VILLA customers; money was raised to help provide new sneakers to children in need across the country. Matching the donations made, VILLA then selected children to visit a local VILLA Store where they were able to pick out a new pair of sneakers just in time for Christmas.


The Coalition II

Sunday at The Blockley Philly's top talent battled it out all on one stage at the second Coalition event. Hosted by (Clint Galley?), the talent showcase gave five teams of rising artists the oppurtunity to audition and perform live for a $1,000 prize. Judges Syreeta Martin, Yusuf Muhammad, Kate Marlys, and George Miller based their vote on creativity, crowd participation, and cohesiveness. In the end Team VILLA came out on top by three votes!

Nov 2013

Free Turkey Giveaway

During the month of November VILLA and several special guests teamed up to host the VILLA Turkey Giveaway Event, providing FREE Turkeys to families.


Harrisburg, PA Turkey Giveaway

LeSean McCoy of the Philadelphia Eagles and VILLA partnered in Harrisburg, PA to hand out turkeys at the local VILLA store.


Pittsburgh Turkey Giveaway

Pittsburgh Steelers Players Alvester Alexander, Kashif Moore, and Isaiah Green along with Bryan Majors, of Major Preparation partnered with VILLA in Pittsburgh, PA to bring smiles this Thanksgiving to families.


Chicago Turkey Giveaway

The Chicago VILLA team had a party as they handed out turkeys to families in their neighborhood!


Cleveland Turkey Giveaway

Dion Waiters of the Cleveland Cavaliers teamed up with VILLA in Cleveland to hand out turkeys with a smile!


Philadelphia Turkey Giveaway

LeSean McCoy of the Philadelphia Eagles partnered again with VILLA to hand out turkeys in Philadelphia.


Detroit Turkey Giveaway

Team VILLA passed out FREE turkeys to the community of Detroit just in time for the holiday!


Sunday Breakfast Rescue Mission

VILLA visited the Sunday Breakfast Rescue Mission to serve the homeless and disadvantaged in the Philadelphia area, and to show that there are people who care enough to give their time to help those in need.

Oct 2013

VILLA Erase the Crave Food Drive

During the month of October, VILLA hosted the ERASE THE CRAVE FOOD DRIVE. Both food and money were collected in the stores and donated to local pantries to aid families in need. As a result of the generosity shown by our customers and staff; VILLA was able to provide THOUSANDS of meals to families across the country!


Erase the Crave Central PA

The Central Pennsylvania VILLA Team donated a large check representing 26,826 meals to the Central Pennsylvania Food Bank.


Erase the Crave Detroit

The Detroit VILLA Team donated a large check representing 26,826 meals the Gleaners Community Food Bank in Detroit.


Erase the Crave Chicago

The Chicago VILLA Team donated a large check representing 9,107 pounds of food to the Greater Chicago Food Depository in Chicago.


Erase the Crave Philly

The Philadelphia VILLA Team donated a large check representing 13,982 meals to the Philabundance Food Bank in Philadelphia.


1982 Movie Viewing at VILLA N. Broad Street

In Partnership with The Mayor's Office of Community Empowerment and Opportunity, VILLA hosted a special viewing for youth of the movie 1982 at the VILLA store on N. Broad Street.The drama is based on a true story that revolves around a black father whose wife suffers from a crack cocaine addiction, and his efforts to protect his 10-year old daughter from having to experience life as the child of a drug addicted mother, while also trying to help her (the mother/his wife) become clean again. The film stars Hill Harper, Sharon Leal, Bokeem Woodbine, Lala Anthony, Quinton Aaron, with Wayne Brady and Ruby Dee. At the conclusion of the movie, the youth had the opportunity to conduct a Q&A with star Hill Harper and Director, Thomas Oliver.


VILLA Annual Back to School Braids & Fades 2013

VILLA and supporting partners adidas, Z107.9 Hip Hop Cleveland, 105.9 KISS FM, and HOT 107.5 brought together a variety of on-site barbers to offer free hair cuts and braiding for children in Chicago, Cleveland, Detroit, and Philidelphia.


Martin Luther King 
Day of Service 2013

VILLA kicked off the year with our annual MLK Day of Service, honoring the legacy of Dr. Martin Luther King.  As a "day on and not a day off," we partnered with young people and organizations across the country to do our part to give back to our communities.